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Strategic direction

"Our strategy is based on knowledge, trust and documentation"

Strategy for profitable growth

"The focus for the next 5 years is on reinvesting profits to strengthen expansion and profitable growth"

The world's development with a view to the forest shows that our mission to refine forest products into high-quality fire-protected products is highly relevant. Our focus is to improve the opportunities for sustainable construction and deliver on our initiatives for profitable growth.

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Strategic initiatives

  • Reliable and stable production
  • Efficiency program
  • Optimization of processes and routines
  • Reduced climate footprint
  • Optimized product mix
  • Compliance with stakeholder needs
  • Optimized capacity and delivery security
  • Integrate communication
  • Increase availability of information in the value chain
  • Organic growth
  • Downstream growth
  • Knowledge raising through the WOODSAFE® Academy

We challenge stakeholders to look at the entirety of the product's value chain for a sustainable future

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Improve efficiency and performance

  • Reliable and stable production
  • Efficiency program
  • Optimization of processes and routines
  • Reduced climate footprint
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Create profitability through added value to the customer

  • Optimize production mix
  • Compliance with stakeholder needs
  • Optimized capacity and delivery security
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Digitization

  • Integrate communication
  • Increase availability of information in the value chain

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Expand in the value chain

  • Organic growth
  • Downstream growth
  • Knowledge enhancement through WOODSAFE® Academy

Woodsafe Timber Protection AB's mission

Woodsafe Timber Protection AB's mission to offer a sustainable value chain for the production of fire-resistant wood products permeates the company's operations, and guides how we think and how we act proactively. All over the world, awareness of the climate crisis is increasing and that a transition to a climate-neutral society is required.

Circular economy must go in and linear economy must go out. Woodsafe is not optimally positioned for these trends, but we have come a long way and we are in constant development to reach optimal positioning for these trends.

The increased demand for wood products with fire-resistant properties combined with our strong competitiveness creates opportunities and a strong foundation from which we can grow. The health and safety of people and property is our highest priority. In order to reach our goals, good profitability is a prerequisite for continuing to invest and step by step reaching our goals, where sustainable communities built from wood become a reality.

In the near term, profitability is created through efficiency in both production, communication and digitization, which drives development towards safe and stable production. Our strategy extends to 2025 and includes four strategic priorities with twelve clear initiatives.

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